The Fans tab includes the overall listeners number, but then breaks down how many of those are ‘fans’ and ‘superfans’. The Overview and Songs tabs are self-explanatory: showing quick stats for how many listeners and streams an artist has been getting on Amazon Music over the period they’ve chosen, drilling down into albums and individual tracks. Across those, artists can choose to see their data – which is updated every couple of minutes – for the last 24 hours, the last seven days, the last 28 days, or using a custom date filter for any period since the 1 January 2018. It’s built around five tabs: Overview, Songs, Fans, Voice, and Programming. One key feature at launch: the data is close to real-time, with Amazon updating it every couple of minutes. There will be a verification process for artists to get access to their data, but Amazon also has a deal with distributor CD Baby to provide artists who use it to get “expedited access”.Īmazon gave Music Ally a demo of the app ahead of its release, while stressing that it’s very much ‘v1’, with plenty of scope for more features and improvements in the future. The app is English-language only at launch, but it’s available globally for artists and their teams. There’s also a companion website offering artists advice and resources on how to build their audience on Amazon Music. It’s launching today as a mobile app for iOS and Android devices, with a web dashboard to follow. No prizes for guessing its name: Amazon Music for Artists. Today, however, Amazon is launching its own equivalent of Spotify for Artists and Apple Music for Artists.
One area in which it has lagged those rivals has been artist analytics: the data it provides artists and their teams on how their music is being streamed on its services and devices. With more than 55 million music streaming users around the world, most of whom are paying, Amazon is the third biggest player in the global music subscriptions market behind Spotify and Apple Music. Tags: Amazon Amazon Music analytics Digital marketing
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