He explained that Netflix manages its operations locally in India, unlike many other companies based in California that try to manage India from a distance. When asked about Netflix’s success in the Indian market, Sarandos attributed it to the company’s localised approach. “This year was our most successful in India in terms of growth,” he said. Sarandos also expressed his confidence in the Indian market and stated that the company plans to invest more in content creation in the region as watch time and engagement continue to improve. He revealed that “RRR” had drawn over 73 million hours of watch time within the first four weeks of its release on Netflix, while “Gangubai Kathiawadi” clocked more than 50 million hours in the first six weeks after its release.
Sarandos announced that two Indian films, “RRR” and “Gangubai Kathiawadi,” are breakout successes in western markets. According to him, the streaming service saw a 30% increase in engagement and watch time, as well as a 25% rise in revenue in the region. However, co-CEO Ted Sarandos recently announced that India is currently the fastest-growing market for the company.Īt ET’s Global Business Summit, Sarandos revealed that Netflix experienced significant growth in the Indian market in 2022. In a highly competitive Indian OTT market, Netflix has been facing challenges in establishing itself as a leading streaming service. Within the first few weeks of their release, movies like “RRR” and “Gangubai” have already accumulated an impressive amount of watch time on Netflix.Netflix has witnessed massive growth in India in the year 2022.
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